Love both this article by Tae Hea Nahm, with a super simple view of how Account Based Marketing has changed how modern organizations capture revenue. If you’ve ever thought that revenue is still coming from your sales team just dialing away – this will help you understand the new revenue reality. Read the whole article[…]
Well this makes my morning. Got my Newsle alert today, and saw that one of the the webinars I did along with the awesome John Fernandez has been named among the top 15 Best Content Marketing Videos of the Year. You can watch the entire webinar here: Good stuff, and thanks to Michael and the[…]
Source: Modern Marketers Kill It With Video [Infographic], Conductor.com
Note, I first wrote this post for The Next Web, and it appeared here: Whenever I create a PowerPoint, I think about Star Wars. I’m a geek who grew up on the George Lucas trilogy, so yes, there’s probably some procrastination going on there. But thinking about Star Wars is an incredibly productive way for[…]
The subject of how you become a ‘better manager’ seems to come up all the time. I’ve had the privilege to lead some amazing teams (especially the current team at Conductor), and I’ve tried to always think about what were the behaviors of a team leader that maximized the team output. I’ve learned many of them the hard way – by doing the opposite. What started out as a conversation over lunch with a colleague, and then merged into a simple ‘top X’ list has transformed into a bit of the diatribe below. I’d like to point out that this is my list of traits I think are critical/important and I’m certain I fail on these spectacularly (especially if any of my employees are reading this, permission to call me out given and encouraged.) So here we go…
Here’s an quick interview from Webmaster Radio.fm’s ‘Inside Internet Retailer’ roving reporter Shawna Seigel. Enjoy! Seth Dotterer interview from the show floor at Internet Retailer
In the ‘can’t make this crap up’ category, just got this email in to our general email box: “Hi, is there an email I can apply for a job directly? I am interested in applying for more than 1 job and don’t want to apply individually. Id prefer reaching a hiring manager/HR directly so I[…]
Really enjoyed speaking at #irwd2013 today with HSN’s Hugo Guzman. For the full slide deck, please visit: IRWD Presentation on SEO Trends
Fun infographic from Conductor on just how explosive the SEO market is (and how valuable great search marketers are). Courtesy of: Conductor
I happened into a conversation recently about the utility of recruiters. I was rather taken aback by the negative reaction that the conversation took – where the participants were pretty sure that they didn’t see the real value of the recruiting role.
I happen to strenuously object. ( strenuously object! ) and penned my POV below.
Recruiters, whether internal or external, serve several extraordinarily useful functions for a company/hiring mgr/team;
They help you nail down the real job and criteria for candidate consideration.