Shake The Tree

And getting faster.  Just goes to show how good Google is getting at spidering new content – and marching as quickly as they can to near-real-time search.

I happened to sign Conductor up for a vendor profile over at eConsultancy this morning, and in doing so, had to add a personal profile.  Please, force me to talk about myself… but that’s not the point.

Added the profile at 7:52 AM.

Got this Alert at 8:05:

Speedy.

Obviously this changes depending on how valuable Google sees your site, and how often you’re feeding the spider with fresh original content.  But 13 minutes from posting to alert is still pretty slick in my book.

SEO by the Seas has an interesting article about about Google’s new patent on operating data centers 7 miles out to sea, and in 30 feet of seawater.

Environmentally – sounds like a great idea, but does anyone else think this is just a way to get into international waters?

Next up – turning the floating fortress into the next Googleplex – Eric Schmidt as Dr. “Do No” Evil, cloning Mini-me engineers, and holding the worlds search and analytical data for ——   ONE MILLION DOLLARS!

So some big news this morning – my company, Conductor, Inc., announced it’s $10 Million Series B financing.

If you’re not aware – I’m employed at Conductor - where I work with some amazingly clever folks to help large organizations bring science and metrics to their natural search efforts.

I recently finished up the second edition of our study on Fortune500 organic search visibility, really the first study to take a methodical and metrics-first approach audit of the seo effectiveness of some of the largest US public companies.

Some key takeaways of the study

• The Fortune 500 as a group spent millions of dollars a day on 88,792 keywords – yet only 20.82% of these keywords rank in the top 100 natural search results.
• Large brand visibility is improving throughout natural search results, but even high performers struggle with inconsistent execution across brands.
• Only 1.41% of the domains (not companies) surveyed showed a significant number of their terms in the top results. In all cases these companies had domains with significant visibility issues that offset their overall score.
• 46.76% of Fortune 500 companies have very low or non-existent visibility for their most advertised keywords.
• Fortune 500 natural search visibility dropped 5.8% when search queries increased to 5 or more words.

If you’d like to take a look at the whole study – head on over to the Conductor Research Section: